AI REAL ESTATE TEAMby The Overnight DeskAdding all 14 teammates to Grok Bot takes about 15–20 minutes. Each one is a ready-made Grok Bot template: you open its link, tap Add Bot, and move on to the next one. Each teammate's short setup chat comes afterward, whenever you're ready.
Before you start:
Which plan should I pick?
Premium is enough to add the team and start. If you'll run daily routines across many teammates, consider Super ($100/month), which x.ai recommends for daily agent users.
Step 1
Your team's setup kit: headshots, brand intake and team playbooks, in one zip.
Next, add Nora and drop the zip into her chat.
A setup file for each teammate, 14 headshots, team playbooks, a connector checklist and the optional Brand Profile worksheet (fillable PDF or printable). Nora reads it all for you.
Step 2
Chief of Staff
Morning briefings, daily and weekly priorities, routes every task to the right teammate.
Try first“Give me today's briefing.”
[TEMPLATE LINK - Nora]Step 3
Add each teammate in this order (Nora keeps a checklist for you). For each one, open its link and tap Add Bot, then do what Nora tells you: she gives you the exact text to paste and the headshot to use. Each one works on its own, so you can add more later.
Lead Response Manager
Speed-to-lead replies, nurture drafts and CRM next steps.
Try first“Draft a reply to this new lead.”
[TEMPLATE LINK - Tessa]Newsletter & Content Director
Monthly market update newsletter, email sequences and calibration to your voice.
Try first“Draft this month's market update.”
[TEMPLATE LINK - Ivy]Social Media Manager
Just Listed and Just Sold posts, market stat cards and a posting calendar.
Try first“Make Just Listed posts for 12 Oak St.”
[TEMPLATE LINK - Jade]Pre-Listing & Presentation Designer
Branded pre-listing packets, listing decks, CMA summaries, pricing stories and appointment prep.
Try first“Build a pre-listing packet for 12 Oak St.”
[TEMPLATE LINK - Paige]Listing Launch Strategist
Launch plans, answers to seller objections and weekly seller updates.
Try first“We got the listing. Make a launch plan.”
[TEMPLATE LINK - Diego]Listing Media Producer
Reel and tour plans, thumbnails, captions and AI or altered-media labels.
Try first“Plan a 30-second listing reel.”
[TEMPLATE LINK - Leo]Contracts & Compliance Adviser
Plain-English contract explainers, risk and deadline flags, Fair Housing and advertising checks.
Try first“Check this listing description for Fair Housing issues.”
[TEMPLATE LINK - Rex]Prospecting Coach
Daily call plans, scripts, role-play practice and outreach to FSBOs and expired listings.
Try first“Role-play an expired listing call with me.”
[TEMPLATE LINK - Marcus]Sphere & Referral Lead
Reasons to reconnect, home anniversaries, equity check-ins and referral asks.
Try first“Who should I reconnect with this week?”
[TEMPLATE LINK - Priya]Buyer Concierge
Buyer consultations, decision checklists, offer strategy prep and showing notes.
Try first“Prep my buyer consultation for Friday.”
[TEMPLATE LINK - Elise]Escrow & Closing Coordinator
Contract-to-close timelines, deadline tracking, closing checklists and party updates.
Try first“Build the timeline from this contract.”
[TEMPLATE LINK - Wade]Revenue & Goals Coach
Turns your income goal into weekly activity. Tracks GCI, conversion and your ad budget.
Try first“Break my income goal into weekly numbers.”
[TEMPLATE LINK - Hugo]Systems & Ops Lead
Writes SOPs, manages vendors, designs handoffs and keeps the weekly scorecard.
Try first“Write an SOP for new listing intake.”
[TEMPLATE LINK - Felix]Step 4
Every teammate opens with a short setup chat that starts with its honest limits, then asks one question at a time. Each chat takes about 10 minutes, and you can do them whenever you like. They're not part of the 15–20 minutes to add the team.
Step 5
Templates never include anyone else's accounts or secrets. Connect your own tools, or skip them and paste or export the data instead.
| Tool | Used by | Without it |
|---|---|---|
| Calendar (Google or Outlook) | Nora, Wade, Elise, Paige | Paste your schedule |
| Nora, Tessa, Ivy, Priya | Copy the drafts and send them yourself | |
| CRM | Tessa, Priya, Marcus, Nora, Hugo | Export lists or paste notes |
| Social scheduler (optional) | Jade, Leo | Post the files we hand you |
Step 6
Every routine is paused when it arrives, such as Nora's morning briefing, Wade's deadline watch and Rex's weekly marketing sweep. Turn on only the ones you want, one teammate at a time. A routine stays quiet when it has nothing new to report.
Routine times are business hours in US Eastern Time (ET) by default, for example 7:00 AM ET. If you work in another timezone, tell Nora your timezone and the routines keep the same local times.
Step 7
Tell her what you need, and she'll tell you which teammate takes it next.
When you know who you need, such as Paige for a listing appointment.
The team drafts from your exports, notes and connected tools, and never makes up numbers.
Say “approved”, then send it yourself or let a connected tool send it.
Correct the same thing twice and the teammate offers to make it a standing rule.
Troubleshooting
Your team's setup kit: a setup file for each teammate, 14 headshots, team playbooks, a connector checklist and the Brand Profile worksheet. Attach the whole zip to Nora's chat and she reads it for you. If she can't open it, paste NORA-SETUP-PROMPT.md from the kit instead.
Grok Bot comes with Premium ($30/mo), Super ($100/mo) and Ultra ($200/mo), see x.ai/pricing. All three share one weekly usage pool across Grok, Grok Bot and Cursor, and higher plans get more usage. Neither x.ai nor its docs list a cap on how many bots you can have. Each bot can have up to 50 routines, and every routine run uses up usage. Premium is enough to add all 14 and get started. x.ai recommends Super for daily agent users, so move up if you run a lot of daily routines or keep hitting your weekly limit. You can check your usage at grok.com/dashboard.
Sign in to Grok Bot first (it needs Grok Premium or higher), then open the link again. If it still fails, contact support.
No. It's optional and comes in the setup kit (or under What's inside in Step 1). Nora's setup chat asks the same questions.
Paste your Brand Profile in its chat, or ask it to run its getting-started chat again.
Routines arrive paused. Turn on the morning briefing in Nora's routines.
That tool isn't connected. Connect it, or paste the data in.
No. Everything is a draft until you approve it.
No. Rex explains and flags issues. Your broker or an attorney has the final word.
No. Each teammate works on its own, so start small and add more later.
Questions about setup: [SUPPORT EMAIL OR LINK]
Optional add-on
Book a 30-minute live setup session for a one-time $99 USD. We'll install the team with you, help set it up and answer your questions. You don't need it: this guide covers everything, and the team works fine without it.
[BOOKING LINK]One 30-minute session, scheduled after payment. You can reschedule with 24 hours' notice. A no-show or late cancellation forfeits the session. No refunds. Ongoing support isn't part of this session (see Ongoing management). See the Terms.
Optional add-on
Want us to run the team for you? A flat $1,500 USD/month retainer covers up to 15 hours per month: tuning skills and routines, updates, troubleshooting and help inside your own Grok Bot account. You don't need it to use the team.
[RETAINER LINK]Billed monthly in advance. Unused hours don't roll over. No refunds for a month already paid. Cancel anytime, effective at the end of the current billing period. Your Grok subscription is billed separately by xAI. See the Terms.
Drafts only: nothing is sent, posted, booked or paid until you approve it. The teammates aren't legal, tax, lending or appraisal advice; confirm your state, brokerage and MLS rules before you publish. The people pictured are illustrative AI-generated portraits, not real people.